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How Long Does SEO Take?

This is the question I get asked most frequently when discussing SEO content writing services with a new client.?

And it’s perfectly understandable. You’re paying for a service, you want to know how long it will take until you reap the benefits, right?

Here’s the problem: I can tell you how long it will take for my agency to produce the content that will rank. But I can’t tell you how long it will take for it to actually rank.

I’ll explain why below . If you’re in a hurry, here’s the TL;DR of it: ranking takes between 3 to 12 months.

Why such a big difference?

Is everyone in the industry dodging the question or unable to give a clear answer?


Quite the opposite: I’d love to tell you when to set your alarm to check ranking reports. Here’s why neither I nor any honest person in the industry can tell you the precise ranking timeframe:

1. SEO doesn’t happen in a void

You’re not the only one publishing articles or another type of content about a certain topic. There are over 600 million blogs in 2020! At the time I’m writing this, more than 4.5 million blog posts have been published – today alone!

See where I’m going with this?

Everything is moving and changing online. So you can’t predict what’s going to happen in a week, let alone in a month from now.

Of course, not all the blog posts are in your industry. Which takes us to our next point:

2. Competition matters A LOT!

Three months is the average time it takes a piece of content in a low-competition industry to rank on a decent position.?

Twelve months is the average time it takes a piece of content in a high-competition industry to rank on a decent position.?

Does this mean that...Read More


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