Most marketers recognize the value in data, but few know how to analyze and leverage it in meaningful or actionable ways. In this post, we’ll explore how thinking bigger about analytics is the key to long-term marketing success.Read More

Email marketing platforms offer robust measurement capabilities that make it easy to track various metrics that clearly illustrate email performance. With these metrics, you can establish goals specific to your needs, discover the best cadence for emails, learn which typeRead More

When you use multiple channels for your marketing, you must understand what’s working and what isn’t and continually improve your strategy based on those findings. With today’s sophisticated automation tools, you should be able to monitor the data that willRead More